Skip to content
  • Home
  • Valentines
  • Briefs
  • Jocks
  • Thongs
  • Boxers
  • Tees
  • Harness
  • Socks
    Cart
    Subtotal
    £0.00
    Shipping, taxes, and discount codes calculated at checkout.
    Your cart is currently empty.

      Language

      • English
      • čeština
      • Deutsch
      • Español
      • français
      • Italiano

      Currency

      • Afghanistan (AFN ؋)
      • Åland Islands (EUR €)
      • Albania (ALL L)
      • Algeria (DZD د.ج)
      • Andorra (EUR €)
      • Angola (GBP £)
      • Anguilla (XCD $)
      • Antigua & Barbuda (XCD $)
      • Argentina (GBP £)
      • Armenia (AMD դր.)
      • Aruba (AWG ƒ)
      • Ascension Island (SHP £)
      • Australia (AUD $)
      • Austria (EUR €)
      • Azerbaijan (AZN ₼)
      • Bahamas (BSD $)
      • Bahrain (GBP £)
      • Bangladesh (BDT ৳)
      • Barbados (BBD $)
      • Belarus (GBP £)
      • Belgium (EUR €)
      • Belize (BZD $)
      • Benin (XOF Fr)
      • Bermuda (USD $)
      • Bhutan (GBP £)
      • Bolivia (BOB Bs.)
      • Bosnia & Herzegovina (BAM КМ)
      • Botswana (BWP P)
      • Brazil (GBP £)
      • British Indian Ocean Territory (USD $)
      • British Virgin Islands (USD $)
      • Brunei (BND $)
      • Bulgaria (BGN лв.)
      • Burkina Faso (XOF Fr)
      • Burundi (BIF Fr)
      • Cambodia (KHR ៛)
      • Cameroon (XAF Fr)
      • Canada (CAD $)
      • Cape Verde (CVE $)
      • Caribbean Netherlands (USD $)
      • Cayman Islands (KYD $)
      • Central African Republic (XAF Fr)
      • Chad (XAF Fr)
      • Chile (GBP £)
      • China (CNY ¥)
      • Christmas Island (AUD $)
      • Cocos (Keeling) Islands (AUD $)
      • Colombia (GBP £)
      • Comoros (KMF Fr)
      • Congo - Brazzaville (XAF Fr)
      • Congo - Kinshasa (CDF Fr)
      • Cook Islands (NZD $)
      • Costa Rica (CRC ₡)
      • Côte d’Ivoire (XOF Fr)
      • Croatia (EUR €)
      • Curaçao (ANG ƒ)
      • Cyprus (EUR €)
      • Czechia (CZK Kč)
      • Denmark (DKK kr.)
      • Djibouti (DJF Fdj)
      • Dominica (XCD $)
      • Dominican Republic (DOP $)
      • Ecuador (USD $)
      • Egypt (EGP ج.م)
      • El Salvador (USD $)
      • Equatorial Guinea (XAF Fr)
      • Eritrea (GBP £)
      • Estonia (EUR €)
      • Eswatini (GBP £)
      • Ethiopia (ETB Br)
      • Falkland Islands (FKP £)
      • Faroe Islands (DKK kr.)
      • Fiji (FJD $)
      • Finland (EUR €)
      • France (EUR €)
      • French Guiana (EUR €)
      • French Polynesia (XPF Fr)
      • French Southern Territories (EUR €)
      • Gabon (XOF Fr)
      • Gambia (GMD D)
      • Georgia (GBP £)
      • Germany (EUR €)
      • Ghana (GBP £)
      • Gibraltar (GBP £)
      • Greece (EUR €)
      • Greenland (DKK kr.)
      • Grenada (XCD $)
      • Guadeloupe (EUR €)
      • Guatemala (GTQ Q)
      • Guernsey (GBP £)
      • Guinea (GNF Fr)
      • Guinea-Bissau (XOF Fr)
      • Guyana (GYD $)
      • Haiti (GBP £)
      • Honduras (HNL L)
      • Hong Kong SAR (HKD $)
      • Hungary (HUF Ft)
      • Iceland (ISK kr)
      • India (INR ₹)
      • Indonesia (IDR Rp)
      • Iraq (GBP £)
      • Ireland (EUR €)
      • Isle of Man (GBP £)
      • Israel (ILS ₪)
      • Italy (EUR €)
      • Jamaica (JMD $)
      • Japan (JPY ¥)
      • Jersey (GBP £)
      • Jordan (GBP £)
      • Kazakhstan (KZT 〒)
      • Kenya (KES KSh)
      • Kiribati (GBP £)
      • Kosovo (EUR €)
      • Kuwait (GBP £)
      • Kyrgyzstan (KGS som)
      • Laos (LAK ₭)
      • Latvia (EUR €)
      • Lebanon (LBP ل.ل)
      • Lesotho (GBP £)
      • Liberia (GBP £)
      • Libya (GBP £)
      • Liechtenstein (CHF CHF)
      • Lithuania (EUR €)
      • Luxembourg (EUR €)
      • Macao SAR (MOP P)
      • Madagascar (GBP £)
      • Malawi (MWK MK)
      • Malaysia (MYR RM)
      • Maldives (MVR MVR)
      • Mali (XOF Fr)
      • Malta (EUR €)
      • Martinique (EUR €)
      • Mauritania (GBP £)
      • Mauritius (MUR ₨)
      • Mayotte (EUR €)
      • Mexico (GBP £)
      • Moldova (MDL L)
      • Monaco (EUR €)
      • Mongolia (MNT ₮)
      • Montenegro (EUR €)
      • Montserrat (XCD $)
      • Morocco (MAD د.م.)
      • Mozambique (GBP £)
      • Myanmar (Burma) (MMK K)
      • Namibia (GBP £)
      • Nauru (AUD $)
      • Nepal (NPR ₨)
      • Netherlands (EUR €)
      • New Caledonia (XPF Fr)
      • New Zealand (NZD $)
      • Nicaragua (NIO C$)
      • Niger (XOF Fr)
      • Nigeria (NGN ₦)
      • Niue (NZD $)
      • Norfolk Island (AUD $)
      • North Macedonia (MKD ден)
      • Norway (GBP £)
      • Oman (GBP £)
      • Pakistan (PKR ₨)
      • Palestinian Territories (ILS ₪)
      • Panama (USD $)
      • Papua New Guinea (PGK K)
      • Paraguay (PYG ₲)
      • Peru (PEN S/.)
      • Philippines (PHP ₱)
      • Pitcairn Islands (NZD $)
      • Poland (PLN zł)
      • Portugal (EUR €)
      • Qatar (QAR ر.ق)
      • Réunion (EUR €)
      • Romania (RON Lei)
      • Russia (GBP £)
      • Rwanda (RWF FRw)
      • Samoa (WST T)
      • San Marino (EUR €)
      • São Tomé & Príncipe (STD Db)
      • Saudi Arabia (SAR ر.س)
      • Senegal (XOF Fr)
      • Serbia (RSD РСД)
      • Seychelles (GBP £)
      • Sierra Leone (SLL Le)
      • Singapore (SGD $)
      • Sint Maarten (ANG ƒ)
      • Slovakia (EUR €)
      • Slovenia (EUR €)
      • Solomon Islands (SBD $)
      • Somalia (GBP £)
      • South Africa (GBP £)
      • South Georgia & South Sandwich Islands (GBP £)
      • South Korea (KRW ₩)
      • South Sudan (GBP £)
      • Spain (EUR €)
      • Sri Lanka (LKR ₨)
      • St. Barthélemy (EUR €)
      • St. Helena (SHP £)
      • St. Kitts & Nevis (XCD $)
      • St. Lucia (XCD $)
      • St. Martin (EUR €)
      • St. Pierre & Miquelon (EUR €)
      • St. Vincent & Grenadines (XCD $)
      • Sudan (GBP £)
      • Suriname (GBP £)
      • Svalbard & Jan Mayen (GBP £)
      • Sweden (SEK kr)
      • Switzerland (CHF CHF)
      • Taiwan (TWD $)
      • Tajikistan (TJS ЅМ)
      • Tanzania (TZS Sh)
      • Thailand (THB ฿)
      • Timor-Leste (USD $)
      • Togo (XOF Fr)
      • Tokelau (NZD $)
      • Tonga (TOP T$)
      • Trinidad & Tobago (TTD $)
      • Tristan da Cunha (GBP £)
      • Tunisia (GBP £)
      • Turkey (GBP £)
      • Turkmenistan (GBP £)
      • Turks & Caicos Islands (USD $)
      • Tuvalu (AUD $)
      • U.S. Outlying Islands (USD $)
      • Uganda (UGX USh)
      • Ukraine (UAH ₴)
      • United Arab Emirates (AED د.إ)
      • United Kingdom (GBP £)
      • United States (USD $)
      • Uruguay (UYU $)
      • Uzbekistan (UZS )
      • Vanuatu (VUV Vt)
      • Vatican City (EUR €)
      • Venezuela (USD $)
      • Vietnam (VND ₫)
      • Wallis & Futuna (XPF Fr)
      • Western Sahara (MAD د.م.)
      • Yemen (YER ﷼)
      • Zambia (GBP £)
      • Zimbabwe (USD $)
      Search
      • Home
      • Valentines
      • Briefs
      • Jocks
      Lure Menswear Lure Menswear
      • Thongs
      • Boxers
      • Tees
      • Harness
      • Socks
      Search Cart
      Click to SHOP VALENTINES DAYSave Now
      FREE UK SHIPPINGon orders over £50
      Rated 4.7 on TrustpilotOver 217 Excellent Reviews

      News

      Fashion Sustainability & Being "Eco"
      Feb 08, 2023
      Fashion Sustainability & Being "Eco"
      Lifestyle Edition: Exploring the Impact of Queer Culture on Society
      Feb 06, 2023
      Lifestyle Edition: Exploring the Impact of Queer Culture on Society
      Mens Fashion Trends 2023
      Feb 05, 2023
      Mens Fashion Trends 2023
      LGBT History Month: Celebrating Diversity and Inclusion
      Feb 04, 2023
      LGBT History Month: Celebrating Diversity and Inclusion
      Best fabric for your underwear
      Nov 17, 2022
      Best fabric for your underwear
      Wearing underwear in bed?
      Nov 10, 2022
      Wearing underwear in bed?
      Underwear and Your Sperm Count
      Nov 03, 2022
      Underwear and Your Sperm Count
      Latest trends in Men’s Underwear
      Oct 23, 2022
      Latest trends in Men’s Underwear
      What other men (or your FWB) thinks about your underwear...revealed!
      Oct 16, 2022
      What other men (or your FWB) thinks about your underwear...revealed!
      Autumn Colours for Underwear
      Oct 01, 2022
      Autumn Colours for Underwear
      Eco @ Lure
      Sep 24, 2022
      Eco @ Lure
      Thongs for Men
      Jun 16, 2022
      Thongs for Men
      Choosing the right boxers
      Jun 12, 2022
      Choosing the right boxers
      Good Underwear Hygiene
      Jun 01, 2022
      Good Underwear Hygiene
      Guide to Jockstraps
      May 28, 2022
      Guide to Jockstraps
      5 Underwear Mistakes to Avoid
      May 24, 2022
      5 Underwear Mistakes to Avoid
      Confidence & Body Positivity
      May 18, 2022
      Confidence & Body Positivity
      Why wear a harness on special occasions?
      May 06, 2022
      Why wear a harness on special occasions?
      Why women love boxers
      Apr 29, 2022
      Why women love boxers
      Which fruit colour from the Pride Jock and Brief collection should you choose?
      Apr 22, 2022
      Which fruit colour from the Pride Jock and Brief collection should you choose?
      Gran Canaria Pride – Your Ticket to Gay Pride
      Apr 21, 2022
      Gran Canaria Pride – Your Ticket to Gay Pride
      1 2 Next
      • The Brand
      • FAQ's
      • Shipping
      • Blog
      • Sizing
      • Sustainability
      • Returns
      • Contact Us
      • Privacy Policy
      • Terms and Conditions

      Sign up and save

      Subscribe to get special offers, free giveaways, and once-in-a-lifetime deals.

        Language

        • English
        • čeština
        • Deutsch
        • Español
        • français
        • Italiano

        Currency

        • Afghanistan (AFN ؋)
        • Åland Islands (EUR €)
        • Albania (ALL L)
        • Algeria (DZD د.ج)
        • Andorra (EUR €)
        • Angola (GBP £)
        • Anguilla (XCD $)
        • Antigua & Barbuda (XCD $)
        • Argentina (GBP £)
        • Armenia (AMD դր.)
        • Aruba (AWG ƒ)
        • Ascension Island (SHP £)
        • Australia (AUD $)
        • Austria (EUR €)
        • Azerbaijan (AZN ₼)
        • Bahamas (BSD $)
        • Bahrain (GBP £)
        • Bangladesh (BDT ৳)
        • Barbados (BBD $)
        • Belarus (GBP £)
        • Belgium (EUR €)
        • Belize (BZD $)
        • Benin (XOF Fr)
        • Bermuda (USD $)
        • Bhutan (GBP £)
        • Bolivia (BOB Bs.)
        • Bosnia & Herzegovina (BAM КМ)
        • Botswana (BWP P)
        • Brazil (GBP £)
        • British Indian Ocean Territory (USD $)
        • British Virgin Islands (USD $)
        • Brunei (BND $)
        • Bulgaria (BGN лв.)
        • Burkina Faso (XOF Fr)
        • Burundi (BIF Fr)
        • Cambodia (KHR ៛)
        • Cameroon (XAF Fr)
        • Canada (CAD $)
        • Cape Verde (CVE $)
        • Caribbean Netherlands (USD $)
        • Cayman Islands (KYD $)
        • Central African Republic (XAF Fr)
        • Chad (XAF Fr)
        • Chile (GBP £)
        • China (CNY ¥)
        • Christmas Island (AUD $)
        • Cocos (Keeling) Islands (AUD $)
        • Colombia (GBP £)
        • Comoros (KMF Fr)
        • Congo - Brazzaville (XAF Fr)
        • Congo - Kinshasa (CDF Fr)
        • Cook Islands (NZD $)
        • Costa Rica (CRC ₡)
        • Côte d’Ivoire (XOF Fr)
        • Croatia (EUR €)
        • Curaçao (ANG ƒ)
        • Cyprus (EUR €)
        • Czechia (CZK Kč)
        • Denmark (DKK kr.)
        • Djibouti (DJF Fdj)
        • Dominica (XCD $)
        • Dominican Republic (DOP $)
        • Ecuador (USD $)
        • Egypt (EGP ج.م)
        • El Salvador (USD $)
        • Equatorial Guinea (XAF Fr)
        • Eritrea (GBP £)
        • Estonia (EUR €)
        • Eswatini (GBP £)
        • Ethiopia (ETB Br)
        • Falkland Islands (FKP £)
        • Faroe Islands (DKK kr.)
        • Fiji (FJD $)
        • Finland (EUR €)
        • France (EUR €)
        • French Guiana (EUR €)
        • French Polynesia (XPF Fr)
        • French Southern Territories (EUR €)
        • Gabon (XOF Fr)
        • Gambia (GMD D)
        • Georgia (GBP £)
        • Germany (EUR €)
        • Ghana (GBP £)
        • Gibraltar (GBP £)
        • Greece (EUR €)
        • Greenland (DKK kr.)
        • Grenada (XCD $)
        • Guadeloupe (EUR €)
        • Guatemala (GTQ Q)
        • Guernsey (GBP £)
        • Guinea (GNF Fr)
        • Guinea-Bissau (XOF Fr)
        • Guyana (GYD $)
        • Haiti (GBP £)
        • Honduras (HNL L)
        • Hong Kong SAR (HKD $)
        • Hungary (HUF Ft)
        • Iceland (ISK kr)
        • India (INR ₹)
        • Indonesia (IDR Rp)
        • Iraq (GBP £)
        • Ireland (EUR €)
        • Isle of Man (GBP £)
        • Israel (ILS ₪)
        • Italy (EUR €)
        • Jamaica (JMD $)
        • Japan (JPY ¥)
        • Jersey (GBP £)
        • Jordan (GBP £)
        • Kazakhstan (KZT 〒)
        • Kenya (KES KSh)
        • Kiribati (GBP £)
        • Kosovo (EUR €)
        • Kuwait (GBP £)
        • Kyrgyzstan (KGS som)
        • Laos (LAK ₭)
        • Latvia (EUR €)
        • Lebanon (LBP ل.ل)
        • Lesotho (GBP £)
        • Liberia (GBP £)
        • Libya (GBP £)
        • Liechtenstein (CHF CHF)
        • Lithuania (EUR €)
        • Luxembourg (EUR €)
        • Macao SAR (MOP P)
        • Madagascar (GBP £)
        • Malawi (MWK MK)
        • Malaysia (MYR RM)
        • Maldives (MVR MVR)
        • Mali (XOF Fr)
        • Malta (EUR €)
        • Martinique (EUR €)
        • Mauritania (GBP £)
        • Mauritius (MUR ₨)
        • Mayotte (EUR €)
        • Mexico (GBP £)
        • Moldova (MDL L)
        • Monaco (EUR €)
        • Mongolia (MNT ₮)
        • Montenegro (EUR €)
        • Montserrat (XCD $)
        • Morocco (MAD د.م.)
        • Mozambique (GBP £)
        • Myanmar (Burma) (MMK K)
        • Namibia (GBP £)
        • Nauru (AUD $)
        • Nepal (NPR ₨)
        • Netherlands (EUR €)
        • New Caledonia (XPF Fr)
        • New Zealand (NZD $)
        • Nicaragua (NIO C$)
        • Niger (XOF Fr)
        • Nigeria (NGN ₦)
        • Niue (NZD $)
        • Norfolk Island (AUD $)
        • North Macedonia (MKD ден)
        • Norway (GBP £)
        • Oman (GBP £)
        • Pakistan (PKR ₨)
        • Palestinian Territories (ILS ₪)
        • Panama (USD $)
        • Papua New Guinea (PGK K)
        • Paraguay (PYG ₲)
        • Peru (PEN S/.)
        • Philippines (PHP ₱)
        • Pitcairn Islands (NZD $)
        • Poland (PLN zł)
        • Portugal (EUR €)
        • Qatar (QAR ر.ق)
        • Réunion (EUR €)
        • Romania (RON Lei)
        • Russia (GBP £)
        • Rwanda (RWF FRw)
        • Samoa (WST T)
        • San Marino (EUR €)
        • São Tomé & Príncipe (STD Db)
        • Saudi Arabia (SAR ر.س)
        • Senegal (XOF Fr)
        • Serbia (RSD РСД)
        • Seychelles (GBP £)
        • Sierra Leone (SLL Le)
        • Singapore (SGD $)
        • Sint Maarten (ANG ƒ)
        • Slovakia (EUR €)
        • Slovenia (EUR €)
        • Solomon Islands (SBD $)
        • Somalia (GBP £)
        • South Africa (GBP £)
        • South Georgia & South Sandwich Islands (GBP £)
        • South Korea (KRW ₩)
        • South Sudan (GBP £)
        • Spain (EUR €)
        • Sri Lanka (LKR ₨)
        • St. Barthélemy (EUR €)
        • St. Helena (SHP £)
        • St. Kitts & Nevis (XCD $)
        • St. Lucia (XCD $)
        • St. Martin (EUR €)
        • St. Pierre & Miquelon (EUR €)
        • St. Vincent & Grenadines (XCD $)
        • Sudan (GBP £)
        • Suriname (GBP £)
        • Svalbard & Jan Mayen (GBP £)
        • Sweden (SEK kr)
        • Switzerland (CHF CHF)
        • Taiwan (TWD $)
        • Tajikistan (TJS ЅМ)
        • Tanzania (TZS Sh)
        • Thailand (THB ฿)
        • Timor-Leste (USD $)
        • Togo (XOF Fr)
        • Tokelau (NZD $)
        • Tonga (TOP T$)
        • Trinidad & Tobago (TTD $)
        • Tristan da Cunha (GBP £)
        • Tunisia (GBP £)
        • Turkey (GBP £)
        • Turkmenistan (GBP £)
        • Turks & Caicos Islands (USD $)
        • Tuvalu (AUD $)
        • U.S. Outlying Islands (USD $)
        • Uganda (UGX USh)
        • Ukraine (UAH ₴)
        • United Arab Emirates (AED د.إ)
        • United Kingdom (GBP £)
        • United States (USD $)
        • Uruguay (UYU $)
        • Uzbekistan (UZS )
        • Vanuatu (VUV Vt)
        • Vatican City (EUR €)
        • Venezuela (USD $)
        • Vietnam (VND ₫)
        • Wallis & Futuna (XPF Fr)
        • Western Sahara (MAD د.م.)
        • Yemen (YER ﷼)
        • Zambia (GBP £)
        • Zimbabwe (USD $)
        • American Express
        • Apple Pay
        • Google Pay
        • Mastercard
        • PayPal
        • Shop Pay
        • Visa

        Powered by Shopify