Terms and Conditions


This website is operated by Lure Menswear Ltd. Throughout the site, the terms “we”, “us” and “our” refer to Lure Menswear Ltd. Lure Menswear Ltd offers this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.

By visiting our site and/ or purchasing something from us, you engage in our “Service” and agree to be bound by the following terms and conditions (“Terms of Service”, “Terms”), including those additional terms and conditions and policies referenced herein and/or available by hyperlink. These Terms of Service apply to all users of the site, including without limitation users who are browsers, vendors, customers, merchants, and/ or contributors of content.

Please read these Terms of Service carefully before accessing or using our website. By accessing or using any part of the site, you agree to be bound by these Terms of Service. If you do not agree to all the terms and conditions of this agreement, then you may not access the website or use any services. If these Terms of Service are considered an offer, acceptance is expressly limited to these Terms of Service.

Any new features or tools which are added to the current store shall also be subject to the Terms of Service. You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.

Our store is hosted on Shopify. They provide us with an online e-commerce platform that allows us to sell our products and services to you.


Tracked VS Untracked - Please Read if shipping internationally

Untracked - Lure will not accept responsibility if the items are undelivered or lost, if you select untracked, then shipping is at your own risk. We strongly suggest you choose tracked for international shipments.

In the unlikely event that an untracked parcel is not delivered, we will re-send your items again 20 working days after it was initially posted. Any undelivered parcels will not be re-sent before the 20 working day period due to the timeframe we are able to claim from our courier. 

Tracked - All items will be provided with tracking number (Hermes, Royal Mail etc). All UK orders are tracked as standard, if shipping internationally - we strongly suggest this method of shipment.

Unable to Deliver

Our courier companies will attempt to re-deliver in accordance with their own policy (Hermes is three times for example). If the package cannot be delivered for any reason (no one home, incorrect delivery address etc), the package will then be sent back to Lure. Only once we receive the items back at Lure, will we then contact you to arrange re-delivery - please note we do not offer refunds in this instance, we re-arrange delivery.


We reserve the right to refuse service to anyone for any reason at any time.

To shop with us and place an order, you must be over the age of 16 and have a valid credit or debit card that we accept and have authorisation to use.

You understand that your content (not including credit card information), may be transferred, unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks.

You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service or any contact on the website through which the service is provided, without express written permission by us.
The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.


We endeavour to keep all pricing & product descriptions up to date and accurate wherever possible. We will try to keep our website as live as possible for pricing, promotions, out of stock listings & product description, however we take no responsibility if this is incorrect from time to time.


If an order is placed where the item is no longer in stock or the pricing has changed but not reflected at check out, we will contact you to advise you on the error and let you either accept the new changes or cancel & be refunded.

Once orders are dispatched, there will be a minimum amount of times the courier company will attempt delivery - should the order not be delivered for any reason (incorrect address, recipient not being home etc), the order will be returned to Lure. Only once the order has been returned to Lure, will we arrange re-delivery to yourself, this will be at cost to the customer. In this instance, no refunds are offered as failed delivery is outside of our control. 

All other refunds will be minus shipping rates paid on the order (if you have selected Free Standard Shipping on any promotion, then this will be deducted at a rate of £2.90 as set out in the Shipping Policy)

All items include VAT where appropriate at the Standard UK Rate. 

We are not responsible if information made available on this site is not accurate, complete or current.

The material on this site is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or more timely sources of information. Any reliance on the material on this site is at your own risk.

This site may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this site at any time, but we have no obligation to update any information on our site. You agree that it is your responsibility to monitor changes to our site.


In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna's own privacy policy - you can view this here:



Please see the separate returns policy


Any promotional or discount codes should only be used once and are likely to be time, value or product sensitive so is up to you to enter this at checkout. If we think a discount or promo code is being mis-used then we reserve the right to cancel or suspend the use of the code without telling you / in extreme cases we may cancel the order or suspend use of your account.

We reserve the right to cancel, modify or suspend any discount or promotional codes at any time. 

3 For £25 - Promotion 29.05.23 (From 00:01 - 23:59)

No promotional or discount code needed, discount will automatically be applied at checkout. Offer applies to underwear only (including Boxers, Briefs, Jocks and Thongs) and excludes all other items. The discount of £12.50 will be applied to the whole order regardless of items added. Lure Menswear reserve the right to withdraw this offer at any time. 

Terms and Conditions - Lure Menswear Summer 2023 Giveaway - Click Here


We love to hear from our customers - we are a social and inclusive brand and we love interaction. Tag us in your purchase anytime and you may feature on our website or socials - but only tag us if you are comfortable with us sharing your image via our marketing channels. Tag us anytime:


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