Supporting Gay-Owned Brands: Why Lure Menswear is a Must-Try Brand

As members of the LGBTQ+ community, it's important to support each other and lift up one another's businesses. One such brand that deserves our support is Lure Menswear. Lure Menswear is a gay-owned brand that has been creating comfortable, stylish, and empowering underwear for gay men since 2017.

Lure Menswear's founders, have always been passionate about underwear and its ability to boost confidence and empower individuals. A brand was born, that would meet the unique needs of the LGBTQ+ community.

So, why should you try Lure Menswear? Here are just a few reasons:

  1. Designed with Gay Men in Mind

Lure Menswear's designs are created with the unique needs of gay men in mind. From the signature contour pouch that offers support and comfort, to the low-waist designs that enhance body confidence, every aspect of Lure Menswear's underwear is carefully crafted to make you feel confident and comfortable.

  1. High-Quality Materials

Lure Menswear uses high-quality materials, including a custom blend of 95% cotton and 5% elastane, to ensure that their underwear is both comfortable and durable. Whether you're wearing them all day or just for a night out, Lure Menswear's underwear will stand up to the test.

  1. Inclusivity and Diversity

Lure Menswear is committed to inclusivity and diversity. Their advertising campaigns feature models of all shapes, sizes, and backgrounds, including transgender models. This commitment to representation is important for the LGBTQ+ community, as it helps to promote a culture of acceptance and visibility.

  1. Pride Month Support

Lure Menswear is also committed to supporting the LGBTQ+ community year-round, not just during Pride Month. They donate to various LGBTQ+ charities and have donated stock to LGBT charities for refugees from Ukraine and Iran. Additionally, they have had a stall at Manchester Pride for the last two years.

  1. Customer Satisfaction

Lure Menswear is committed to customer satisfaction. They offer free shipping on orders over £50, comfort, fit & style as standard, and excellent customer (rather 4.7 on Trust Pilot). 

In conclusion, Lure Menswear is a brand that deserves our support. With their commitment to inclusivity, diversity, and high-quality materials, Lure Menswear's underwear is not only comfortable and stylish but also empowering. So, next time you're looking to buy new underwear, consider trying Lure Menswear and supporting a gay-owned brand.