Orange Brief

Introducing the Lure Briefs - the ultimate underwear solution for all-day comfort and support.

Made with premium quality fabric, these briefs are designed to keep you feeling confident and comfortable throughout the day.

The perfect blend of style and functionality, Lure Briefs are sleek in design with a secure fit that won't ride up or bunch.

Say goodbye to uncomfortable underwear and hello to all-day comfort with the Lure Briefs

Our sizing is custom to LURE and therefore can differ from other brands.

If you prefer a tighter fit, we'd recommend ordering the next size down.

Underwear & Swimwear

XS - 28" - 29 Inch

S - 30" - 31 Inch

M - 32" - 33 Inch

L - 34" - 35 Inch

XL - 36" - 37 Inch

2XL - 38" - 39 Inch

3XL - 40" - 41 Inch

Harness

XS - 32-34" Chest

S/M - 36-38" Chest

L/XL - 40-42" Chest

2-3 Working Days for standard delivery (included when you spend over £35)

Worldwide Shipping available from £12.50

Updated Shipping Rates as of 19.11.2023

UK Shipping - all UK shipping is tracked with EVRi or Yodel*

• FREE - Orders over £50 - Standard Delivery. 2-3 working days
• £4.45 - Premium Delivery. 2-3 working days
• £3.45 - Standard Delivery. 5 working days (applies to orders under £49.99)

Worldwide Shipping

• Ranges from £5 - £16 per order depending on the weight and location. Enter your delivery address at checkout for accurate shipping rates.

If any import duty, VAT, Handling Fees or any additional tax is applicable due to the destination country or the value of the order, these can't be pre-paid and would need to be paid by the receiver to the local authority in the destination country. 

Dispatch

We aim to dispatch all orders within 48 hours, however this may not be possible on Bank Holidays and Peak Dates such as Christmas / Black Friday etc. 

In the unlikely event that a parcel is not delivered, we are unable to take any action until 20 days after the scheduled delivery date has passed.

Tracked - All items will be provided with tracking number (Hermes, Royal Mail etc). All UK orders are tracked as standard, if shipping internationally - we strongly suggest this method of shipment.

Unable to Deliver

Our courier companies will attempt to re-deliver in accordance with their own policy (Hermes is three times for example). If the package cannot be delivered for any reason (no one home, incorrect delivery address etc), the package will then be sent back to Lure. Only once we receive the items back at Lure, will we then contact you to arrange re-delivery - please note we do not offer refunds in this instance, we re-arrange delivery.

At Lure Menswear, our mission goes beyond style and comfort — we're redefining what it means to wear with purpose. As a brand proudly rooted in the LGBTQ+ community, we know that being bold also means being responsible. That’s why we’re all-in on sustainability.

Smart Packaging. Lower Impact.
Every Lure order is shipped using FSC-certified recycled cardboard, eliminating unnecessary single-use plastics. Our compostable zipper bags are 100% home-compostable — stylish packaging that doesn’t cost the Earth.

Carbon-Conscious Shipping
Every delivery you receive from us is carbon-offset in full. We're proud to invest in verified climate-positive projects that neutralise our shipping footprint — so your style doesn’t leave a trace.

Eco Innovation, Built-In
We’re not standing still. We’re exploring circular fashion, low-impact dyes, and greener textiles — all part of our journey to becoming a truly regenerative brand. Every decision we make, from fibre to fulfilment, is measured through a climate-responsible lens.

Small Changes. Big Impact.
Sustainability isn’t a one-off campaign — it’s our mindset. We believe incremental change drives long-term impact. We’re transparent, we’re evolving, and we’re committed to progress over perfection.

Join the Movement
Sustainability is a collective effort — and we want you with us. By choosing Lure, you’re supporting a brand that stands for more than underwear. You’re backing a vision for ethical production, conscious choices, and a stylish future that puts people and planet first.

At Lure Menswear, we believe that style and sustainability can go hand in hand, and we are proud to be leading the charge in creating a more sustainable future for our customers and for the planet. We invite you to join us on this journey and to make a positive impact, one pair of underwear at a time.