Introducing the Lure Briefs - the ultimate underwear solution for all-day comfort and support.
Made with premium quality fabric, these briefs are designed to keep you feeling confident and comfortable throughout the day.
The perfect blend of style and functionality, Lure Briefs are sleek in design with a secure fit that won't ride up or bunch.
Say goodbye to uncomfortable underwear and hello to all-day comfort with the Lure Briefs
Our sizing is custom to LURE and therefore can differ from other brands.
If you prefer a tighter fit, we'd recommend ordering the next size down.
Underwear & Swimwear
XS - 28" - 29 Inch
S - 30" - 31 Inch
M - 32" - 33 Inch
L - 34" - 35 Inch
XL - 36" - 37 Inch
2XL - 38" - 39 Inch
3XL - 40" - 41 Inch
XS - 32-34" Chest
S/M - 36-38" Chest
L/XL - 40-42" Chest
2-3 Working Days for standard delivery (included when you spend over £35)
Worldwide Shipping available from £12.50
Updated Shipping Rates as of 19.11.2023
UK Shipping - all UK shipping is tracked with EVRi or Yodel*
FREE - Orders over £50 - Standard Delivery. 2-3 working days
£4.45 - Premium Delivery. 2-3 working days
£3.45 - Standard Delivery. 5 working days (applies to orders under £49.99)
Ranges from £5 - £16 per order depending on the weight and location. Enter your delivery address at checkout for accurate shipping rates.
If any import duty, VAT, Handling Fees or any additional tax is applicable due to the destination country or the value of the order, these can't be pre-paid and would need to be paid by the receiver to the local authority in the destination country.
We aim to dispatch all orders within 48 hours, however this may not be possible on Bank Holidays and Peak Dates such as Christmas / Black Friday etc.
In the unlikely event that a parcel is not delivered, we are unable to take any action until 20 days after the scheduled delivery date has passed.
Tracked - All items will be provided with tracking number (Hermes, Royal Mail etc). All UK orders are tracked as standard, if shipping internationally - we strongly suggest this method of shipment.
Unable to Deliver
Our courier companies will attempt to re-deliver in accordance with their own policy (Hermes is three times for example). If the package cannot be delivered for any reason (no one home, incorrect delivery address etc), the package will then be sent back to Lure. Only once we receive the items back at Lure, will we then contact you to arrange re-delivery - please note we do not offer refunds in this instance, we re-arrange delivery.
At Lure Menswear, we are committed to creating stylish and comfortable underwear for the LGBTQ+ community, while also reducing our impact on the environment. That's why we are proud to announce our commitment to sustainability.
Starting in 2023, all of our orders will be shipped in boxes made from recycled cardboard, reducing our use of single-use plastics and helping to protect our planet. Additionally, all of our underwear comes in a compostable zipper bag, which can be disposed of in an environmentally friendly way.
We believe that every small step towards sustainability can make a big difference, and we are committed to finding ways to reduce our environmental impact wherever possible. That's why we are also proud to offset all the emissions from our deliveries.
By offsetting our delivery emissions, we are taking responsibility for the carbon footprint associated with our shipping process and working to mitigate its impact on the environment.
We are constantly seeking new and innovative ways to make our brand more sustainable, and we believe that our commitment to sustainability is just one of the many things that sets us apart from other underwear brands.
We understand that the choices we make as a brand have a direct impact on the environment, and we are dedicated to making a positive impact in every aspect of our business. From the materials we use to the way we ship our products, we are committed to doing our part to protect the planet.
At Lure Menswear, we believe that style and sustainability can go hand in hand, and we are proud to be leading the charge in creating a more sustainable future for our customers and for the planet. We invite you to join us on this journey and to make a positive impact, one pair of underwear at a time.