Lure Underwear has been designed with Style, Fit & Comfort in mind.
We’re all about being “on trend”, so you’ll find our branded waistband fits your waist perfectly.
Our Inverse Brief are a necessary addition to your underwear collection, combining both ultimate comfort and a classic, yet sophisticated style - you’ll be sure to be addicted to our men's underwear.
Lure’s unique blend of fabric makes certain your men's brief is soft, snug & supports your bulge.
Our sizing is custom to LURE and therefore can differ from other brands.
If you prefer a tighter fit, we'd recommend ordering the next size down.
Underwear & Shorts
XS - 28" - 29"
S - 30" - 31"
M - 32" - 33"
L - 34" - 35"
XL - 36" - 37"
2XL - 38" - 39"
3XL - 40" - 4"
XS - 34" Chest
S/M - 36-38" Chest
L/XL - 40-42" Chest
2-3 Working Days for standard delivery (included when you spend over £35)
Worldwide Shipping available from £12.50
Updated Shipping Rates as of 23.11.2022
UK Shipping - all UK shipping is tracked with Hermes or Yodel*
FREE - Orders over £50 - Standard Delivery. 2-3 working days
£4.50 - Hermes Priority. 1 working day.
£2.95 - Standard Delivery. 2-3 working days (applies to orders under £49.99)
£12.50 - Tracked (6-7 working days) - upto 249g weight
£16.00 - Tracked (6-7 working days) - over 250g weight
If any import duty, VAT, Handling Fees or any additional tax is applicable due to the destination country or the value of the order, these can't be pre-paid and would need to be paid by the receiver to the local authority in the destination country.
We aim to dispatch all orders within 48 hours - Black Friday & Christmas Dispatch, please allow upto 3 working days.
Tracked & Untracked - Please Read if shipping internationally
Untracked - Lure will not accept responsibility if the items are undelivered, if you select untracked, then shipping is at your own risk.We strongly suggest you choose tracked for international shipments.
In the unlikely event that an untracked parcel is not delivered, we will re-send your items again 20 working days after it was initially posted. Any undelivered parcels will not be re-sent before the 20 working day period due to the timeframe we are able to claim from our courier.
Tracked - All items will be provided with tracking number (Hermes, Royal Mail etc). All UK orders are tracked as standard, if shipping internationally - we strongly suggest this method of shipment.
Unable to Deliver
Our courier companies will attempt to re-deliver in accordance with their own policy (Hermes is three times for example). If the package cannot be delivered for any reason (no one home, incorrect delivery address etc), the package will then be sent back to Lure. Only once we receive the items back at Lure, will we then contact you to arrange re-delivery - please note we do not offer refunds in this instance, we re-arrange delivery.
It's really important to Lure that we have as little impact on our environment as possible, therefore we've made the following changes to our operations:
1. All mailer bags have been designed to be compostable. Once you've opened your Lure, make sure to pop the mailer in either a compost bin or your garden/kitchen waste bin.
2. All our underwear zipper bags have been designed to be compostable & reusable. Feel free to reuse these or if you have no use for them, simply pop the zipper bags in either a compost bin or your garden/kitchen waste bin.